With a motivation to find new solutions to reduce days on market and increase sale prices for his vendors, OBrien Real Estate's Paul Rogers reached out to Plezzel with interest in digital property ads.
Obrien Real Estate Berwick's expertise is unmatched and boasts an exceptional team of 36 members in Berwick, all trained by renowned Australian real estate expert Josh Phegan. Focusing on tangible results and testimonials, they prove their prowess to potential clients. Going beyond expectations, their dedicated sales agents ensure constant communication and work tirelessly to secure the highest price for each property.
The Challenge
A standout Senior Property Consultant, Paul Rogers, was eager to find new solutions to increase exposure and reach homeowners and buyers new to his brand. However, as many agents may relate, it was challenging to find the time to reach out to each prospect in his database while on the move day to day, building in-person relationships with existing clients. Paul had previously outsourced a social media solution but had not noticed a clear uplift in homeowner and buyer engagement.
The Solution
With a motivation to adopt a social media solution suitable for him, Paul reached out to Plezzel. The team at Plezzel recommended the staple Essential Engagement and Essential Traffic digital ad products to boost interest from in-the-market buyers with targeting tailored to each property Paul had in his listing pipeline. Plezzel's Just Sold digital ads were another recommendation to increase his agent's profile and maximise his achievement by engaging local homeowners in the area.
Results
Paul noticed a difference after easily ordering these digital in a marketing platform he was already using and having these set up by Plezzel digital experts. He found a significant increase in visitors to his listing pages and increased exposure to his agent's profile. The impact of this digital adoption became clearer when locals he spoke to mentioned that they saw his ads on Facebook.
Key results obtained from the Plezzel Platform:
- Over 200,000 impressions (times people saw his ads)
- 7766 clicks
- Click-through rates up to 16% (% of clicks out of total impressions)
- Over 30,000 social media accounts reached
"It was exciting to hear that Berwick locals had seen my ads with Plezzel. I have noticed a significant overall increase in exposure of my profile with more engagement from homeowners and buyers."
- Paul Rogers, Licensed Estate Agent/Senior Property Consultant - OBrien Real Estate Berwick
Want to learn more?
Let's chat about how we can help support office and agent growth today.
CoreLogic Australia