As a real estate agent, your time is precious. You need to be able to find and qualify potential buyers and sellers effectively while also managing all the other aspects of your business. The key to success in this industry is to work smarter, not harder. Data-backed solutions and AI-powered automation have become essential tools for agents to streamline their prospecting process and achieve better results.
How can data, automation and AI work together to save you time and effort?
Targeted Digital Advertising
To grow your database you need to find more leads in your area. While you may rely on listing portals to capture those actively looking for property, there is a whole audience of people online who match your desired criteria but may not be actively searching for property on the portals. With targeted digital advertising you can reach these audiences while they are online and show them For Sale or Just Sold ads.
With the beauty of automation through Plezzel, you can have your audience filters established– such as setting up a radius geography that covers just your patch or people interested in investment properties – and Plezzel will pull your ad information and photos directly from your CRM, making creating and posting your digital ads easier than ever before.
Provide valuable Property and Suburb Reports
With more potential clients being driven to your website by digital ads, you’ll need a way to engage with them and demonstrate your knowledge of the area. By providing clients with property and suburb reports via your website, you can establish yourself as an authority in the industry and build trust with your customers.
The Customer Engagement Tool can help you service your website visitors, and as it is always on, it can be working to engage your customers while you are focusing on other tasks. The tool sits on your website, and in exchange for the viewer’s contact details, allows them to download reports of the properties they’re interested in. The reports automatically generate and send, saving you time, and you receive their contact details to move more leads into your prospecting bucket.
Prospect with AI
Prospecting calls can be one of the most time-consuming but essential tasks for an agent. Now AI-powered telemarketing can help you to qualify prospects more effectively and take cold calls off your to-do list.
Lead Sourcing uses AI to identify your most promising leads within your database. An Australian based call centre team can then make prospecting calls on your behalf before handing warm leads over to you. With a team that know the market and are trained to have effective client conversations in your corner, you can have the benefits of a larger team without the overhead and training costs of hiring new staff members.
Automate your workflow
Wouldn’t it be great if you could easily identify your most promising leads within your own CRM, contact them with relevant market information and update their contact details while you chat to them? While you might be able to do this for your top clients, your CRM is likely to be filled with clients you just don’t have time to talk to one-on-one.
That’s where RiTA can come in. RiTA uses AI to select your best contacts in your CRM and have two-way SMS conversations with them. Inform your clients about recent sales in the area, ask if they would like a property appraisal, or simply confirm their details are still up to date – all on autopilot via RiTA while you are attending to other business.
The human touch
There are certain tasks that require the human touch, and those should be your focus. The more high-effort tasks that you can automate, the more time you can carve out for what you do best – selling property. Data-backed solutions and AI-powered automation can help you streamline your prospecting process, engage with potential customers more effectively, and close deals faster.
If you're interested in learning more about how these solutions can help you, please don't hesitate to get in touch. With the right tools and support, you can build your prospecting powerhouse.
CoreLogic Australia