Within the explosion of real estate technology solutions, dynamic market trends and heightened consumer expectations, the best agents are adapting to stay ahead of the curve.
Here are 5 simple ways agents can level up their real estate game
1. Master your data – It’s crucial to stay abreast of the latest market trends and equip yourself with the most current market information. With RP Data’s market updates, property reports and suburb trends, we’ve made it easy to keep your clients informed and demonstrate that you are the local market expert. What’s more with RP Data Mobile app, you can answer questions on market changes or property specifics right there in your client meetings.
2. Streamline your prospecting – With agents’ time constraints, it is important to establish a seamless workflow to maximise productivity. Consider implementing a scheduled prospecting call time, like 11 am every morning or 2 pm in the afternoon as part of your routine. Knowing who to prioritise during these sessions is also crucial. CoreLogic’s RiTA can help with this by identifying the best prospects in your database and creating personalised call lists. This helps take the guesswork out of who to call and what to talk about, enhancing the quality of your conversations.
3. Drive website traffic and nurture leads – You’ve put a lot of effort into your website, but what are you doing to capitalise on any visitors? Now you can provide visitors with valuable property information in exchange for their contact details, letting you turn them into actionable leads. CoreLogic’s Customer Engagement Tool embeds property and suburb reports within your website, allowing you to provide helpful information to clients and providing you with warm leads you can nurture and follow up.
4. Maximise your social advertising dollars – It’s easy to spend your advertising budget within social media platforms, it’s a lot harder to make sure that money is working for you and the right people are actually seeing your ads. Ensure that ad spend isn’t wasted by targeting your ads correctly. Utilising smart software like Plezzel can help. Plezzel connects with your CRM so you can target your past clients, Open For Inspection attendees and enquiries from the top listing portals. It will also create look-a-like audiences - people who have similar profiles as those in your database - creating a rich pool of active buyers and potential sellers you can target so you spend your advertising dollars where they will have the most impact.
5. Scale up & build your leads pipeline – Cold calls, emails, and all aspects of prospecting can be demanding, particularly when you could be using that time to close deals or nurture the hottest leads. To create more capacity, take the initial work off of your plate through Lead Sourcing. Lead Sourcing is an Australian-based team, highly trained to make effective real estate prospecting calls, helping you generate leads to help keep your pipeline full.
Speak to us today about how we can help you level up in real estate.
CoreLogic Australia