As any real estate agent would know, customer expectations for timely, personalised communication are higher than ever. The ability to have smart, relevant conversations is crucial for building lasting relationships and staying front of mind in a competitive market.
Jamie Hill from Property Today explains, “We have over 6,000 contacts in our database. It would be physically impossible to stay in touch with everyone. Having smart conversations [with contacts in our database] is good for relationships.”
By leveraging AI-powered digital assistant RiTA, real estate agents can now engage with their entire database in a personal and relevant way. This approach ensures no contact is left behind.
How AI is revolutionising conversations at scale
RiTA has redefined client communication by creating scalable, two-way SMS conversations. Recognising SMS as a high-engagement channel, CoreLogic has developed RiTA to use AI to deliver personalised messages that resonate with contacts.
As Josh Symons, Head of Real Estate Solutions at CoreLogic, shares:
“Our continued investment in RiTA is to meet a key need in real estate: creating scalable, meaningful connections with contacts. Understanding that many prefer SMS, a high-engagement channel, we aimed to help agents nurture their entire database through automated, two-way SMS conversations that feel personal and relevant.”
RiTA doesn’t just deliver messages—it understands context. Recent advancements in RiTA’s generative AI capabilities have enabled interpretation of more nuanced scenarios, such as distinguishing between a buyer upgrading their home and someone pausing their search. This advancement ensures even greater tailored responses and positions agents to engage at the right moment.
Smarter conversations lead to better results
Harcourts Mandurah saw their contact conversion rates rise dramatically from using RiTA—from 20-30% to as high as 70-75%—by incorporating RiTA’s SMS capabilities into their workflow.
As Paul Blakeley from Harcourts Real Estate notes:
“RiTA has been instrumental in our efforts to reduce communication gaps by keeping in touch with leads who may have gone cold.”
By automating initial interactions, RiTA allows agents to focus on the most promising leads, reducing time spent on repetitive tasks while improving the quality of their outreach.
Recognition for innovation highlights RiTA’s impact
Momentum Media recently recognised CoreLogic’s RiTA in advancing real estate communications with the Australian AI Award for Innovation in Real Estate. This accolade highlights the impact of AI in empowering real estate professionals to build stronger connections with their clients.
“Winning the Australian AI Award for innovation in Real Estate is a testament to our commitment to innovation. We’re excited about the journey ahead and the continued improvements we’ll bring to help real estate professionals succeed” Josh Symons.
AI is shaping the future of real estate conversations
As the industry evolves, solutions like RiTA will be pivotal in shaping how real estate professionals communicate with their clients. By leveraging AI to create more intelligent, relevant conversations, agents can build lasting relationships, deliver exceptional customer experiences, and drive better outcomes for their business. Jamie Hill says, “RiTA’s been a real game changer; it just makes prospecting easier.”
Find out more about how RiTA can help your business.
CoreLogic Australia