Top Performing Lead Generation Call Scripts (page 1 of 8)
Welcome
The phone channel is critical for real estate agents who want to engage with their database to win more listings, but one of the biggest blockers, especially for new agents, is not knowing what to say.
While sounding ‘scripted’ is bad, it is important to recognise how difficult it can be to effectively open up conversations without a script to guide you, especially for those becoming great real estate agents.
Our call scripts will equip you with the necessary language to confidently navigate typical real estate scenarios. You can use these as a starting point for your cold calls while still injecting your own personality and genuinely listening to your clients so you can build rapport.
The ebook includes a collection of effective call scripts used by our expert real estate Lead Sourcing team, creating many opportunities for our clients. We're sharing these scripts with you to help you make impactful phone calls to your database, which can greatly benefit your business.
If you find you're short on time or want someone else to handle these prospecting calls effectively on your behalf, our Lead Sourcing team is here to provide support.
Top Performing Lead Generation Call Scripts (page 2 of 8)
SCRIPT #1: Neighbourhood Script
Hi NAME, it’s XYZ calling from AGENCY.
How are you? I know you’re probably not selling, so I’m going to be brief, the reason I am calling is because I am going to be in STREET NAME in the next week as one of your neighbours has requested a market appraisal. I was wondering if you would also be home for me to come and give you an update?
If they say yes
Fantastic! ASK FOR THEIR AVAILABILITY AND PUT IN A FOLLOW UP Thanks again, have a great day!
If they say no
No worries, we are in the process of sending off our latest SUBURB Market Report, so what was your best email to send that through to?
if no answer...
Leaving a message
Hi I’m just calling from AGENCY. Just a quick call as I am going to be in your area conducting a few market appraisals for some of your neighbours in your area. If you would like to receive an update as well, or for more information, please return the call to NUMBER. Thank you!
Top Performing Lead Generation Call Scripts (page 3 of 8)
SCRIPT #2: Just Listed - My agency
Hi NAME, it’s XYZ calling from AGENCY.
How are you? The reason for my call is ADDRESS of PROPERTY has just been listed, and a couple of your neighbours have requested an idea of what their home may be worth as there has been a huge increase in buyer demand around SUBURB. I was seeing if you would also be home for me to come and give you an update as well?
If they say yes
Fantastic, ask about their availability and create an appraisal follow up with details on whether they are looking to sell now or later. Thanks for your time, have a good day!
If they say no
No worries, we are in the process of sending off our latest SUBURB Market Report, so what was your best email to send that through to?
If they say no again
Ask if they would be interested in finding out how much it sells for.
Leaving a message
Hi I’m just calling from AGENCY. Just a quick call as I am going to be in your area conducting a few market appraisals for some of your neighbours in your area. If you would like to receive an update as well, or for more information, please return the call to NUMBER. Thank you!
Top Performing Lead Generation Call Scripts (page 4 of 8)
Script #3: Just sold - call to action
Hi NAME, it’s XYZ calling from AGENCY.
How are you? The reason I am calling is because a few weeks ago, ADDRESS of PROPERTY had come onto the market. It has just sold for over XXXX. A couple o f your neighbours have requested an idea on what their home may be worth. I was seeing if you would also be home for me to come and give you an update as well?
If they say yes
Fantastic, would DAY & TIME suit? [Confirm Appointment] And what was your best email to send through a calendar reminder? Thanks for your time, have a good day!
If they say no
No worries, we are in the process of sending off our latest SUBURB Market Report, so what was your best email to send that through to?
if no answer...
Leaving a message
Hi I’m just calling from AGENCY. Just a quick call as I am going to be in your area conducting a few market appraisals for some of your neighbours in your area. If you would like to receive an update as well, or for more information, please return the call to NUMBER. Thank you!
Lead-gen success story
55 appraisals in the first three weeks with Lead Sourcing
"Lead Sourcing delivered 55 appraisals for me in just three weeks, they became my indispensable assistant during this period, I've not only increased sales but also my time to make meaningful connections."
Roger Eveans, Ipswich’s no.1 agent,
Link Properties Ipswich
Prospecting with RiTA
30% of all appraisals in the past month attributed to RiTA
“RiTA has been spectacularly impressive, particularly in its delivery of appraisals.
Where listings are extremely scarce, RiTA is arguably the greatest selling aid we have.”
Alan Bourkes, Principal/Auctioneer
Bourkes Real Estate
Click next for more scripts >>
Top Performing Lead Generation Call Scripts (page 6 of 8)
Script #4: Suburb statistics (up)
Hi, I’m calling from AGENCY. How are you?
The reason for the call is that we just noticed that THEIR SUBURB has had XX% capital growth over the last 12 months! (Let them react)
Have you got any real estate plans for the coming year?
If they say yes
Well what we can do for you, is swing past for 5 minutes and give you a full report of what your home is now worth, we are booked out this week visiting your neighbours, but we could squeeze you in later next week, are afternoons or evenings better for you?
Thanks NAME, Have a great day, I'll see you AGREED DAY/ TIME.
ADD DETAILS TO FOLLOW UP AND SEND THROUGH
Leaving a message
Hi I’m just calling from AGENCY. Just a quick call as I am going to be in your
area conducting a few market appraisals for some of your neighbours in your
area. If you would like to receive an update as well, or for more information,
please return the call to NUMBER. Thank you!
Script #4: Suburb statistics (down)
Hi, I’m calling from AGENCY. How are you?
The reason for the call is that we have noticed a significant shift in the market
due to the rise in interest rates. Would you like an update on how this has
impacted your property?
If they say yes
Great, I'll swing past for 5 minutes and give you a full report of what your home is now worth. I'll be in the area doing some market appraisals for your neighbours this/next week, are afternoons or evenings better for you? No problem. ARRANGE A MUTUAL TIME.
Thanks NAME, Have a great day, I'll see you AGREED DAY/ TIME.
ADD DETAILS TO FOLLOW UP AND SEND THROUGH
Leaving a message
Hi I’m just calling from AGENCY. Just a quick call as I am going to be in your
area conducting a few market appraisals for some of your neighbours in your
area. If you would like to receive an update as well, or for more information,
please return the call to NUMBER. Thank you!
Top Performing Lead Generation Call Scripts (page 7 of 8)
Script #5: Past appraisals
Hi, I’m calling from AGENCY. How are you?
You may recall I came to see you and your home on DATE, OR a few weeks /
months ago to give you an idea of where your home sits in the current market.
This is just a quick courtesy call to see what your plans are moving forward,
and how things have progressed? We have a number of hot buyers specifically
looking at SUBURB, and particularly at your street. Am I able to mention your
home to them, even if I don’t give out your address at his stage? I’d love to
come out again to see how things have progressed / to refresh myself with
your home again.
If they say yes
ARRANGE A MUTUAL TIME.
Thanks NAME, Have a great day, I'll see you AGREED DAY/ TIME.
ADD DETAILS TO FOLLOW UP AND SEND THROUGH.
Leaving a message
Hi, this is NAME calling from AGENCY.
You may recall I came to see you and your home in MONTH to give you a market
appraisal. I am going to be in your area conducting a few appraisals for some of
your neighbours. I was wondering if you would also like a current update of
where your house now sits in the market?
Please let me know, or for more information, please return the call to NUMBER. Thank you!
Top Performing Lead Generation Call Scripts (page 8 of 8)
No time to make calls? Limited in capacity?
Take prospecting off your to-do list with our Australian-based team supporting your prospecting activities. Rely on Lead Sourcing to make your prospecting calls and support SMS campaigns so you have more time to focus on qualified, warm leads.
Have your prospecting done for you
Lead Sourcing harnesses AI to identify the best contacts in your CRM and our local call centre team will contact them, using recent sales and market trends to help generate new appraisal leads.
Generating leads from your database
If you don’t have time to make all your prospecting calls, we will do them for you. Ensure your database is nurtured and only spend your time on pre-qualified leads.
More time spent on listing and selling
Lead Sourcing helps streamline your operations and boost efficiency by removing the time-consuming task of prospecting, so you have more time to focus on selling property.
Meet RiTA, our AI-powered digital assistant.
RiTA identifies the best prospects in your database, creating personalised call lists. This helps take the guesswork out of who to call and what to talk about, enhancing the quality of your conversations.
RiTA engages in personalised, two-way SMS conversations on your behalf, helping generate appraisal, buyer, investor, and landlord leads.
Call your best, automate the rest.
CoreLogic Australia