As a real estate agent, your plate is always full. Now, with the necessity of a strong online presence, you've got even more on your to-do list. Mastering digital marketing and advertising can feel like a daunting task, especially with limited time and resources.
Mark Thornton, Director at One Agency Mildura, faced the same challenges as many agents – needing to boost his agency's brand awareness in the local market and attract qualified buyers and sellers online, all without adding extra headcount. "We wanted a tool to boost our brand online, target the right audience, and get value for our money," Mark explains.
Increasing brand awareness with digital ads
Mark implemented Plezzel to drive ‘Always on’ social ad campaigns and boost their Just Listed and Just Sold ads. The online ads turned into ringing phones, driving targeted traffic and generating high-quality leads for his business. Mark saw a significant impact after launching Plezzel ads: "Our open home numbers are much higher, and engagement levels are significantly better than before we implemented Plezzel. We've received a lot more phone calls because we're reaching the right people through targeted ads."
Targeting the right audience
Plezzel’s targeted advertising campaigns put his listings in front of the right audience without the hassle of learning complex digital marketing strategies. This also helped to prove their value to vendors, “We wanted to ensure that our vendor's advertising dollars were targeting the right people – buyers, sellers, or investors who would find value in our listings, not just a general audience."
Plezzel connects to your CRM to make it easy to target your existing contacts, Open For Inspection attendees and enquiries from the top listing portals. This rich pool of clients can then be used to create Look-a-Like audiences to further expand your reach. Plus, Plezzel uses smart demographic targeting features so you can easily select the right audience in your area to target. Plezzel works in the background to keep your audiences updated, taking another task off your to-do list.
Level up your real estate business with our targeted online advertising solution. Reach the right audience, drive more leads, and deliver exceptional value to your vendors.
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CoreLogic Australia