At CoreLogic, we understand that property managers and BDMs are always looking for ways to work smarter and add more value for their clients. RP Data is a powerful tool, but many in the industry only scratch the surface of what it can do.
Kasey McDonald, Queensland State Manager at CoreLogic, recently spoke with Kylie Walker on the That Property Mum podcast about how property managers can get more from RP Data.
You can read the full interview here or listen to the podcast below.
In the meantime, here are five key takeaways to help you make the most of your data:
1. Go Beyond the CMA Report
Many professionals rely on Comparative Market Analysis (CMA) reports, but RP Data offers much more. "While CMAs are important, there's so much more within the platform that can benefit your team and business," Kasey explains. Features like the tenure report can help property managers identify homeowners who may be considering turning their property into an investment home, providing a proactive approach to client conversations.
2. Become the Trusted Advisor
Data is only as valuable as the insights you derive from it. RP Data provides demographic reports, occupancy insights, and rental trends that can help property managers understand their local market on a deeper level. "Using suburb reports, you can understand rental prices, investment percentages, and demographics. This allows you to give clients tailored advice that sets you apart from the competition," Kasey explains. By positioning themselves as market experts, property managers can build stronger relationships with investors and landlords.
3. Leverage Data for Positive Conversations
RP Data offers a wealth of information that can help property managers engage in meaningful discussions with clients. From market trends to investment insights, using data effectively can open doors to proactive conversations about property performance and future opportunities. "Having access to key insights allows you to guide your clients with confidence, helping them make informed decisions about their investments," Kasey says. The Property Investment Report is a valuable resource, providing a clear snapshot of market trends, property values, and equity and capital growth estimates to help investors make informed decisions. By focusing on valuable insights, property managers can demonstrate their expertise and strengthen client relationships.
4. Integrate with Your CRM for Maximum Impact
RP Data integrates with many CRMs, making it easier to maintain up-to-date records and streamline communication with clients. "Our platform ensures that data is accurate, and features like ownership verification help property managers work with confidence," Kasey shares. By connecting RP Data with their CRM, businesses can automate workflows, improve prospecting, and nurture leads more effectively.
5. Get More from Your Subscription
Take the time to review your current subscription with your account manager. Understand what it offers and whether you are using it effectively. This will help you understand your business needs, enhance your team's skillset, and gain more expertise. Often, we get used to using RP Data for one specific purpose, like doing a CMA, but it's worth diving in to see what other features are available. By doing this, you can get more value out of the subscription your business is already paying for.
Unlock More Opportunities with RP Data
For property managers and BDMs, RP Data is more than just a research tool—it’s a strategic asset that can drive growth and client engagement. By exploring the full suite of features and aligning them with business objectives, property professionals can get more value from their subscriptions and better support their clients.
If you'd like to learn more about how RP Data can help your business, reach out to our team for a personalised consultation, visit https://www.corelogic.com.au/contact#training and select custom training.
CoreLogic Australia