Lead Sourcing helps Century 21 Lifestyle Caloundra expand its prospecting capabilities to drive more appraisal and sale opportunities.
Opportunity
Danelle Wiseman, business owner at Century 21 Lifestyle Caloundra, wanted to transform their lead generation strategy by expanding the prospecting of the company database and generating new appraisal and sale opportunities.
Solution
Danelle signed up to use Lead Sourcing to handle the challenging task of re-qualifying data, streamlining the prospecting process, and providing her business and agents with fresh, qualified leads. The Lead Sourcing team made lead gen calls on behalf of the Century 21 Lifestyle Caloundra agency, identifying opportunities for appraisals and creating appraisal bookings for the team. Relying on Lead Sourcing allowed Danelle to simplify the operational aspects of prospecting for the agency, decreasing the need to allocate significant time and resources for training and employee management.
Results
From just one call session, Lead Sourcing achieved 13 appraisals for Century 21 Lifestyle Caloundra. The agency was then able to convert four listings from these appraisals, and with their subsequent sales, Lead Sourcing costs were funded for the year.
A solid foundation of warm leads was consistently created which amplified their agents' prospecting results at scale and with greater consistency. "It has really transformed our lead generation because it's pretty much on a set-and-forget." Danelle Wiseman
By signing on to a 12-month contract, extra admin, training and employee management tasks have been removed from the agency. "I love that everyone turns up every day.” Danelle.
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