Link Properties use Lead Sourcing to reach 8000 cold contacts to generate new appraisal opportunities.
Opportunity
Faced with the challenge of managing a vast territory in the Lockyer Valley with 8000 cold contacts, Roger Eveans from Link Properties Ipswich aimed to efficiently reach out to and manage their extensive database.
Solution
Link Properties hired the highly trained Lead Sourcing team to meticulously contact each person in their 8000 strong database. Lead Sourcing qualified all contacts and identified any warm leads, passing them immediately over to Roger and his team to follow up with directly. This allowed the Link Properties team to focus on conducting appraisals instead of making numerous cold calls.
Results
Lead Sourcing created 55 appraisal opportunities from a cold call list in the first three weeks alone, enabling Link Properties to convert initial appraisals into listings and improve business performance.
Saved the Link Properties team considerable amounts of admin time: "Now, I can spend more of my time talking to customers and doing property appraisals." Roger Eveans
Due to the success demonstrated, Link Properties looks to facilitate expansion plans with Lead Sourcing’s flexible and cost-effective solution. "Using Lead Sourcing has been a game-changer," Roger asserts. "It's a cost-effective solution and I know using their services again I’ll be back on the road going from appraisal to appraisal thanks to their efforts.”
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