RiTA seamlessly integrates with PRD Penrith's CRM, enabling agents to stay connected with clients, maintain high data quality, and drive consistent listings.
Opportunity
PRD Penrith recognised a need to improve lead generation and engagement through their extensive CRM database of over 50,000, while also cleaning and maintaining data quality to reduce lost opportunities. They considered SMS marketing as a way to achieve success in maintaining contact with their database and chose RiTA as the solution to make it happen.
Solution
By implementing RiTA, PRD Penrith streamlined communication with clients through SMS campaigns and call lists. The team leveraged RiTA's owner-nurturing and 'dirty data' campaigns to reach and cleanse unassociated contacts, helping to maximise the value of each touch point. RiTA’s AI-driven call lists also provided targeted prospecting opportunities, saving agents time and ensuring a consistent, high-quality outreach approach. “Since introducing RiTA to our business, we’ve seen instant success, including an additional listing each month.” - Jeremy Moss, PRD Penrith
Results
SMS outreach yielding a 1 in 10 response rate, translating to 8-10 appraisals per month
60% of PRD Penrith’s 50,000+ contact database was cleaned and updated through RiTA within the first six months.
Consistent return on investment with one listing on average per month
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