Strategic digital ads create 83.57% growth in McGrath Geelong’s website traffic

Opportunity

With their agents focused on prospecting and client meetings, McGrath Geelong sought to streamline operations whilst also solidifying their brand presence in Australia. They aimed to amplify their social media campaigns to target individuals who are actively looking to buy or sell their property, helping to generate leads for future listings and remain top-of-mind for those in the market.

With their large network of McGrath offices, McGrath Geelong also needed to ensure they weren’t competing for the same audience as their neighbouring franchisees.

Solution

McGrath Geelong implemented Plezzel digital ads to help ensure their social ads reached their ideal audience. Plezzel’s specific targeting strategy, allowed each agent to reach the audiences that are only within their respective allocated geographic areas. Ensuring no overlap or duplicates in the targeting, this strategy made a significant impact in capturing interested buyers and sellers for individual agents, as well as achieving an efficient ad spend on campaigns.

To achieve McGrath Geelong’s goal to unlock more time for their agents, Plezzel implemented a seamless ordering process for their "Just Listed" (Vendor Paid Advertising) and "Just Sold" ads. Ordering ads was made easy and achievable with a click of a button, resulting in less time spent on manual orders and more time spent with clients.

To drive a better online engagement, Plezzel helped McGrath Geelong launch compelling campaigns involving a mix of engaging creative assets – showcasing their latest listings, suburb insights, their agency expertise and introducing local agents. Boosted across social media platforms, these ads cast a wider net for interested buyers and sellers which are all driven back to their website where lead nurturing starts to take place.

Ultimately, the campaigns led to an increase in engagement rates, improved lead gen form submits, and solidified McGrath Geelong’s market position as the trusted brand in their local area. This winning campaign strategy ensured McGrath Geelong’s campaigns were not only cost-effective but also impactful, maximising their return on ad spend investment.

Results

Solutions  Plezzel

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